Choosing the portable booth for your company’s upcoming trade show can be a real headache but it doesn’t have to be. With a few simple suggestions in mind, the selection process gets a lot easier.

You’ve got an important trade show coming up in a few months. There’ll be thousands of people attending this show important people in your industry - decision makers. You need to make the best impression possible. So how do you do that? With an eye-catching, professional trade show booth.

But it seems like there are half a bazillion trade show booth options to choose from. You can get a portable trade show booth in just about any size, with nearly any configuration of components - on a budget or over the top. So, with all those choices, how do you pick the one that’s right for you and for your business? First of all, you want to consider size, style and price range.

The range of sizes for trade show booths nowadays is incredible! You can get something from as small as 10×10 feet to as grandiose as a hulking 50×50-foot display. You can even get a 30×100-foot trade show booth that simulates actual office space. The type of booth you choose ultimately depends on your business needs, your style and your budget constraints.

Do you want a simple backdrop with a couple of countertops? Or are you looking for an elaborate display (configured with a reception area, display rooms and conference space) that has more square footage than the average apartment in New York City?

You’ll want to configure your trade show booth to be inviting and approachable - but you also want it to appropriately characterize your business. Make sure the style of your booth suitably represents the company, its products and goals.

Portable trade show booths come in an enormous range of styles, sizes - which means they also come in a wide range of prices. You can get a perfectly serviceable trade show booth for well under $500.

But, if you’re looking to go really high end, how about custom designing a portable trade show booth with the potential to eat all the others alive? For about $240,000, you can get a custom-made double-deck booth with every imaginable feature. Okay, so maybe you’re not the marketing director for Citigroup or Goldman Sachs. Let’s think a little smaller.

However, somewhere between “bare bones” and “wildly outlandish” lies a grey area that comfortably encompasses many companies’ marketing budgets. This mid range includes a variety of nicely equipped booths that can appropriately depict your company’s style and corporate image without putting a huge dent in your budget.

Regardless of the size and style of booth you design or select, be sure it appropriately represents your business and your industry. If you choose well, you will have a portable trade show booth you can proudly depend on for many years to come.

When it’s time to shop for a portable trade show booth, look no further than Expo Marketing (www.expomarketing.com). Their idea gallery is filled with every conceivable configuration of trade show booth - and their design pros will work with you to ensure you get the design the works best for you.