What is a Mystery Shopper?

by Ethan Hunter

Even though mystery shopping has been around for more than 70 years, many people have never heard of this type of service. As you will discover, becoming a mystery shopper is easy, it produces a little bit of income, and gives you an opportunity to help businesses improve overall customer satisfaction. Working with a reputable company, one that employees the mystery shopper, you will have an avenue for getting out and earning some income.

Most mystery shoppers have a common goal; they work in a convert fashion to detect and deliver information to the company that hired them regarding a specific business’s operation. There is an assignment given, detailed instructions and then the mystery shopper goes into the establishment to gather that information. This information is then presented back to the company in an aim to assist their marketing development.

The way in which you conduct mystery shopping is always the same; however the places you conduct it in differ greatly. This is especially the case if you sign up as a mystery shopper with a number of different companies. One assignment could involve visiting a restaurant while another could involve checking out a hospital. As a mystery shopper your work is dependent upon the different industries that need you the most. So you can never truly guarantee what type of work you will undergo.

Additionally, a mystery shopper will be reimbursed for his/her services in several ways. Typically, anything having to do with the hospitality field, such as hotels, restaurants, or fast-food places, would provide a reimbursement to a set figure. For example, you might be asked to shop a restaurant, which in return, would reimburse you for your meal up to $20 to $50, depending on the price of the menu items. However, many other shops will pay a flat fee. Keep in mind that some assignments provide the mystery shopper both, reimbursing for a service and/or product purchased, as well as a small fee.

In order to become a mystery shopper you will need to have a few certain qualities. These include being honest, being able to keep information confidential and you will also need integrity. Usually transportation is also required and you should speak English unless otherwise stated. As a mystery shopper you may also be required to have your own equipment such as a digital camera and a cell phone. However some companies will provide you with these if they are needed.

Having good communication and listening skills is also an important criteria for the mystery shopper. After all, you will be interacting with service people at all types of businesses, meaning you need to present yourself in a professional manner. Many times, you become an actor as a mystery shopper. If you were sent to a jewelry store to look at engagement rings, you might need to pretend that you are going to be engaged, although this might not be the case. Communication and listening are also important in that detailed reports are generated by the mystery shopper so paying close attention is critical to the shop’s success.

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